PepsiCo partners with Saudi Irrigation Organization to enhance water sustainability | Arab News

2022-06-30 01:29:50 By : Ms. Bella Wu

Leading food and beverage company PepsiCo has signed an MoU with the Saudi Irrigation Organization to enhance scientific cooperation efforts related to water conservation strategies.

This step will introduce best practices in the field of irrigation to resolve water sustainability challenges in the Kingdom. It will align the two organizations’ strategies and raise their contributions to the Kingdom’s Vision 2030 for the sustainable use of water in agriculture.

The MoU has been signed in the presence of SIO President Dr. Fuad bin Ahmed Al-Sheikh Mubarak and PepsiCo’s Vice President for Corporate Affairs in MENA and Pakistan Wael Muhammad Ismail.

Based on the MoU, PepsiCo will participate in sponsored initiatives and projects that support water usage programs with modern water-saving agricultural technologies. The MoU will also develop the expertise and skills of Saudis by transferring knowledge and building capacity through practice. This will also significantly aid ongoing development in irrigation technology.

The agreement places a focus on conducting studies and research to gain new, important insights and empower Saudi farmers with an understanding of best practices. This collaboration will help pioneer innovative products, services, and approaches, highlighting how modern technologies can be applied across the country to positively impact Saudi communities through sustainable practices.

Ismail welcomed this step, saying it will positively contribute to enhancing water sustainability in the Kingdom.

“Through our cooperation with SIO, we will be able to positively contribute to sustainable agriculture and consider water usage responsibly, spreading regenerative agriculture practices and improving the livelihoods of people in the agricultural supply chain in the Kingdom. Bolstering underserved populations is essential to making the entire food system stronger and we look forward to showcasing the impact of this strategic partnership with SIO,” he added.

SIO President Mubarak also stressed the importance of this MoU, which he said seeks to ensure the sustainability of water resources, food security and expand agricultural areas in the Kingdom.

The International Pathways Program (IPP), recently launched by Coventry University in the UK, supports students who want to obtain a UK degree but might not have either the education level to match the degree requirements or do not have the English language level required for UK higher education study.

With the addition of a £3,000 ($3,600) scholarship contribution to study at Coventry University under the IPP, it’s never been easier for students to be on track to achieving their career aspirations.

An IPP student scholarship worth £3000 can help reduce the cost of tuition and help fund students’ studies, while living abroad.

Plus, being able to access either one of the two different campus locations (Coventry and London) allows students to take control of how and where they want to be educated.

The Coventry site gives them access to all the facilities and amenities they would expect from the main Coventry University campus. Voted the UK City of Culture 2021, students don’t want to miss out on the exciting city-center life that Coventry has to offer!

The London campus is an iconic tourist attraction, being England’s capital city. It leads in world entertainment and is the heart of the UK’s trading and finance and service industries. Students can explore the city whilst receiving a quality education in English and subject-specific modules.

Diverse studies for diverse programs

Having three different study routes within the IPP caters for students’ own unique background. There is a flexibility of choice for students to tailor to their own circumstances through a combination of multiple academic intakes a year, and an English access level to suit their needs.

• International Foundation Year (those just starting their higher education journey)

• International Year One (those with stronger academic and English ability to accelerate their studies for bachelor’s year two direct study)

International Pre-Master’s (those needing support in academia and English before settling into a master’s program)

Students can enter Coventry University with peace of mind, knowing the IPP offers progression to over 140 degrees.

Maximizing your success, one self-contained module at a time

Academic delivery is taught in modular blocks where students can expect to learn one module at a time without having to worry about end-of-year exams. This allows them to focus all of their efforts on achieving the best results possible for each area.

English language is taught first

English modules are at the heart of every IPP, with all study routes being front-loaded with English modules. This ensures students are in the best position to improve their language skills, to better grasp key learning concepts when the subject-specific modules begin. It also encourages a solid understanding to set them up for academic success.

For more information, interested students can check their eligibility and learn how they can apply by visiting the university website (https://www.coventry.ac.uk/international-pathways/).

AccuMed KSA, the Kingdom’s largest comprehensive end-to-end revenue cycle management solutions provider, is building on its brand expertise, local presence, and intel to execute a fundamental role in the Kingdom’s healthcare industry progression. Along with partnering with the Ministry of Health, AccuMed KSA worked with the Council of Health Insurance to develop a standardized code set and billing system for private practitioners in line with globally recognized coding systems — a game-changer for the sector. This allows for efficient insurance claims processing and approval on the Saudi Billing System, leading to stellar patient care.

Like other global medical systems, the Kingdom experienced first-hand operational and revenue effects from COVID-19. With Saudi Vision 2030 in mind, the nation’s Ministry of Health saw an opportunity to improve upon its current system from lessons learned during this challenging time.

With the firm’s vast decade-plus expertise in the UAE and wider region, connections to key global organizations have supported this role. These include relationships with American Health Information Management Association for private practitioners’ medical coding and documentation guidelines, Health Information Management Association of Australia, and Australian Classification of Health Interventions for mirrored support in the public space.

The firm is led by Dr. Mohammed Aldar, an industry veteran with a pedigree background in medicine and healthcare business operations for both government and multinational corporations. Dr. Aldar, a Saudi national who has an in-depth knowledge base of the country’s medical practitioners and approach, understood the need for a local, national team to support providers’ specific requirements.

“With approximately 400,000 claims sampled and coded to national standards during the CHI Billing System Project, AccuMed KSA paved the way for the nation’s coding and billing cycle to function on a unified and seamless system. An accomplishment that stands to our management team’s expertise but also a milestone for our operations in the Kingdom,” said Dr. Aldar, who is managing director of AccuMed KSA.

Since opening a local head office in Riyadh, AccuMed KSA has been well-received among the nation’s healthcare providers both in the public and private realms looking for an efficient RCM system to align with the country’s new billing system.

Introductions to improve billing processes through AccuMed’s software and skills training programs customized for local and provider-specific needs, allow for a streamlined approach to optimize billing functionality. This results in provider revenue stream enhancement.

AccuMed KSA’s key clients and partners include the Ministry of Health’s Eastern Health Cluster hospital network, Johns Hopkins Aramco Healthcare, and Saudi German Hospitals Group, among others.

The Expo Centre Sharjah participated in the “Global CEO Summit 2022,” organized by the Global Association of the Exhibition Industry to improve international cooperation, forecast the future of the exhibition and conference sector, and reassess its working mechanisms, in Hamburg, Germany from June 22 to 24.

The center stressed that its presence at the three-day summit reflects its keenness to follow up on the latest developments related to the global exhibition and conference industry.

Saif Mohammed Al-Midfa, CEO of Expo Centre Sharjah, chairman of the Arab Union for Exhibitions and board member of the Global Association of the Exhibition Industry, represented the center at the event.

While meeting a number of CEOs taking part in the summit, Al-Midfa discussed the most recent developments in the exhibition and conference industry, its reality and future, and the importance of developing innovative strategies to increase the industry’s competitiveness, improve its performance and sustainable growth, and empower it to play its primary role in promoting economic recovery as well as revitalizing the tourism and trade sectors.

The CEO of Expo Centre Sharjah also outlined how the UAE is using cutting-edge methods and approaches to strengthen the exhibition and conference industry both domestically and internationally.

He further shed light on Sharjah’s outstanding success in reviving the exhibition business via the lens of Expo Centre Sharjah, which went to great lengths to establish new models of innovative work mechanisms to add value to the events sector.

“We constantly strive to diversify the center’s agenda by hosting as many events as we can, with over 40 exhibitions held annually,” he said.

Al-Midfa added that the conference and exhibition sector is regarded as a significant contributor to national economic growth and has grown to be one of the most significant industries for attracting and supporting business and industrial investments as well as igniting the travel and tourism sectors.

The UAE has made every effort to improve the exhibition industry both locally and globally, fueled by the insightful vision of the wise leadership, which puts an emphasis on supporting it.

The summit provided an ideal platform for positive and productive dialogue among CEOs from around the world. It also allowed them to discuss the present and future of exhibitions, as well as methods for developing sustainable practices for this vital sector as it becomes more reliant on cutting-edge technology such as virtual reality and metaverse technologies.

In addition to a group of prominent experts and professionals in this industry, several CEOs, executives, and directors of companies operating in the exhibition and conference sector from around the world attended the forum.

Among Huawei’s smartphones, the Huawei P-Series, which in 2021 achieved a total shipment of 100-million-unit mark, is known for having outstanding camera features and exquisite designs. The P Series has always maintained a commitment to quality, style and photography, with each product representing the peak of mobile imagery innovation at the time and earning a place as a true classic in smartphone photography.

The Huawei P50 Series embodies the company’s own brand of imaging technology, featuring an innovative Dual-Matrix camera design that includes a powerful main camera matrix and zoom camera matrix. The lineup is also the first in the industry to support Huawei XD Optics, which allow it to go beyond the limits of physics. Computational photography is also improved, empowering the camera system to deliver true-to-life colors and supporting super high-definition and dynamic range capture, as well as a more powerful ultra snapshot functionality.

The Dual Matrix camera system of P50 Series balances both form and function. The P50 Pro employs computational photography technologies, such as the Huawei XD Optics and Huawei XD Fusion Pro image engines that transcend physical limitations. The XD Fusion Pro Engine includes a True-Chroma Image Engine, new Super Color Filter System and super HDR, enabling the phone to deliver more realistic colors, ultra-clear image quality and high dynamic range. The image processing capabilities added to the optical imaging system can correct the optical differentials and restore the details in images by up to 25 percent. Hardware is integrated with Huawei XD Optics in the P50 resulting in high-resolution images that are brighter and clearer with more details.

The P50 Pro features an expansive 6.6-inch True-Chroma Display with a 3D curved screen and a small single punch hole camera on the top that supports the full P3 color gamut and HDR. The display has a refresh rate of 120 Hz to provide a smooth user experience for users. Meanwhile, the P50 features a large 6.5-inch True-Chroma Display that supports 1.07 billion colors allowing it to produce colors with accuracy comparable to professional reference displays. Both handsets are IP68 certified for dust and water resistance, and they both sport dual stereo speakers for an immersive audio experience.

The P50 Pro boasts a 4,360 mAh battery and supports 66 W Huawei SuperCharge and 50 W Wireless Huawei SuperCharge. On the other hand, the Huawei P50 packs a 4100 mAh battery into a compact design and it supports 66 W Huawei SuperCharge for swift recharging.

Controlling multiple devices at once is as easy as controlling just one single device, thanks to the Super Device features. The Device+ tab in Control Panel enables users to easily control or set up multi-device collaboration with other devices, such as the Huawei Vision, FreeBuds, MatePad and MateBook.

The Huawei P50 is now available in Saudi Arabia at a price of SR2,999 ($800) from Huawei’s online platforms and select retailers.

LuLu Hypermarket’s “Let’s Connect” festival featuring attractive deals on smart devices and accessories, was inaugurated on June 24 at Atyaf Mall in Riyadh by Saad Al-Dawi, a popular tech influencer in the Kingdom. The much-awaited promotion is being held at all LuLu Hypermarket branches across the Kingdom and offers the best deals on premium brands of smartphones and accessories, including exclusive discounts, flash deals as well as unique online offers. 

“Our popular ‘Let’s Connect’ digital goods festival comes just in time for summer as people look to update their phones, cameras and accessories for the summer break,” said Shehim Mohammed, director, LuLu Hypermarkets Saudi Arabia. “We have curated the best deals and products at the best prices to delight our shoppers. In this day and age, we cannot afford to let our connectivity get outdated — the latest products help us stay efficient.”

The promotion will run until July 5 in all stores across the Kingdom and online at www.luluhypermarket.com

With more than 230 stores operating worldwide, LuLu strives to provide the community with exclusive products at affordable prices. With the combination of high-quality offerings and an organized logistics system, LuLu remains to be the favorite shopping destination in the Kingdom when it comes to a broader selection of both local and international products.